Monday, 23 January 2017

Genre Research: An Introduction to Artists

           

Nadia Rose is currently generating masses of hype as a newcomer on the scene. As Stormzy's cousin, she had the burden of living up to a famous family member who dominates her industry, but with a new EP getting lots of attention, one of her hit songs being used for a popular Lucozade advert, and a MOBO award for the best grime music video, she already has lots of successes under her belt.

           

Born in Birmingham and raised in Holland by her Jamaican family, Stefflon Don had an interesting upbringing that influenced her music into a melting pot of different cultures as she still has an accent, speaks Dutch, and heavily identifies with her Caribbean heritage but has immersed herself into the London lifestyle. She became popular after her version of Section Boyz' 'Lock Arff' got over 500,000 YouTube Views, and has since collaborated with grime pioneers Lethal Bizzle, Sneakbo, and  Giggs.

            

Signed to Chipmunk's record label 'Alwayz Recording', Paigey Cakey is a somewhat controversial artist in terms of the relatively equal ratio to those of who enjoy her music and those who dislike her. With her career beginnings as a young actress in 'Waterloo Road' and 'Attack the Block', she is criticized by some MC's who believe she had an easy entryway into the industry, however many are fans of her comical lyrics and fashion style. Due to this, she is quite frequently trending on Twitter! 

           

Ms Banks brings an refreshing perspective as somebody eager to break into a male-dominated industry without conforming to gender roles. She says she "does not view herself as a female artist, she is just an artist." and while she recognizes the importance of female empowernment, she wishes to disentangle herself from the feminine stereotype by choosing to not to look oversexualised in music videos. She recorded a song for critically acclaimed movie 'The Intent', has collaborated with other artists such as Tinie Tempah and JME, and is constantly building her social media profiles.

          

For many, this remix (the original version is by Tinchy Stryder, Giggs, Proffessor Green, Tinie Tempah and Exampe) was their first exposure to an exciting sub-section of the industry. It features an array of talented artists keen to inject their own lyrics and girl power aesthetic into a popular song. This was also the beginnings of most of their careers; Lady Leshur is now a well-known rapper.

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